The Gulf is running some of the largest state-backed digitisation programmes anywhere: Saudi Arabia is targeting around US$20 billion of AI investment under Vision 2030, and MENA IT spending passed US$230 billion in 2025. Enter through Dubai. We are already there.
Demand here is policy. Budgets follow national strategies, and the buyers expect you to show up in person.
Vision 2030 and the UAE's digital government strategy make digitisation a state mandate. Saudi Arabia's digital transformation market is growing above 12% a year, ahead of the global average.
Talent, capital, flight routes and free zones make Dubai the default regional base. Scalerr has an office there, so your entry starts with people already in the room.
The Kingdom holds the region's biggest budgets and increasingly expects in-country presence. Sell from the UAE, deliver in the Kingdom, and plan the local footprint early.
Gulf procurement favours companies that show up consistently. Flying in once a quarter does not count. The first regional hire is the credibility.
555+ companies scaled, 48 unicorns across our network, and in-market hires placed in 21 days on average, run from our Dubai office.
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We validate demand before you commit budget, choose the UAE-to-Saudi sequence for your category, then make the first regional hires that give you standing with government-linked buyers. Strategy and talent under one roof, from Dubai.
The budgets are committed and the mandates are public. The question is whether you arrive properly. Let's plan the entry.
Plan your entry